consulting

The age-inclusivity & longevity movement is rich with huge market and talent opportunities - but filled with pitfalls. In a space where others struggle, Ageism Is Never In Style is leading the way - trusted, valued & revered.

We deliver global strategic consultancy, pioneering thought leadership, inspiring workshops, and co-create, execute and amplify marketing & ad campaigns and content - always sharing our unrivalled and refreshing understanding, insight, knowledge and expertise.

Our clients range from multinational corporations, global companies to marketing and ad agencies, to SMEs, to non-profits. What unites them all is their commitment modernising, future-proof and evolve, with a view leading of the monumental global shift around ageing - and tapping into the huge commercial and cultural opportunity it presents.

At the heart of our work is a bold, inclusive, and intergenerational ethos. And we combine sharp strategic expertise, commercial acumen, with creative vision and a deep ability to connect across generations.

From our live 275k+ online community, to our vast network spanning across industries, Ageism Is Never In Style is highly integrated, respected, and revered within the age positive movement and space, always at the forefront of developing trends, narrative shifts, and talent & market interests.

We understand change takes time. But you can't afford to be left behind. Whatever stage of the journey you're at, we can get you to where you need to be.

"age-inclusivity is the future; socially,

culturally and commerically.”

founder, Jacynth Bassett

We understand balancing commercial demands and driving revenue, with purpose and cause, can create tension.

We know how to expertly navigate and balance these demands, always deftly connecting the dots with flexibility, agility, creativity, sensitivity and innovation.

The result: driving & delivering positive impact for our clients & partners - culturally and commercially.

connecting the dots

our services

Thought Leadership Talent & Market Insight & Strategy

Workshops Behaviours &Culture

Campaign Creation Messaging, Story Telling & Narratives

Creative Direction End-To-End Production

Brief Writing Education Content Creation

Social Media Strategy Community Trust & Engagement

navigating the new narrative

The time is now to actively engage with and lead within this hugely positive, inspiring age-inclusivity & longevity movement & sector - in the way that's right for you.

We will work with you at your own strategic and commercial pace, ensuring you expertly, creatively and innovatively navigate this highly complex and burgeoning space that is rich with opportunity - but filled with pitfalls - whilst also ensuring you don't alienate others.

From subtle intelligent messaging, to bold direct narratives; whether you're looking to dip your toe in, educate your teams, spark thought leadership, want to take it step by step, or are ready to inspire a rallying cry... we will work in tandem with you, your business & commerical needs and ethos.

our
future-thinking clients & collaborators

Ageism Is Never In Style - Q2 & Q3 Partnerships (1).png

client work

The Unmistakeables

Our founder Jacynth provided expert insight and thought leadership on age inclusion and representation for a workshop hosted by strategic consultancy 'The Unmistakeables' for one of their global clients, a leading ride-hailing service.

Wallacea Living

We consulted independent retirement living community Wallacea living to develop their narratives, comms and marketing materials, and to further educate their internal team on the evolving ageing space - one rich with opportunity but filled with pitfalls.

Ambrose Wilson / N Brown

We consulted & partnered with N Brown Group fashion brand Ambrose Wilson to create, develop & host an open casting call for their Summer '24 age-positive campaign 'The Moments' That Make Us'. FIND OUT MORE>

L'Oreal Groupe & 8th Day

We worked with 8th Day for the L'Oreal Groupe on embracing age-inclusivity & beauty narratives around ageing.

Centre For Ageing Better

An editorial-style free stock imagery project to improve representation of 50+ women in the media. Available to download globally for free, to date, the images have had 60k+ downloads and 7+ MILLION views. This was also the launch pad for our global, viral campaign #ILookMyAge (45+ MILLION view) FIND OUT MORE>

Wellbeing of Women

In partnership with women's health charity Wellbeing Of Women, we created an ongoing campaign called 'Strike Out Ageism' to challenge well-known ageist phrases, and attitudes. Groundbreaking and ahead of its time, it has gone onto inspire many other campaigns by brands around the world.

FIND OUT MORE>

testimonials

"Jacynth is a tireless ambassador, and demonstrates passion, creativity, professionalism and maturity in all aspects of her work.

Jacynth’s understanding of the power of social media is a particular strength of the business, and she has harnessed this channel to produce highly impressive results, including winning the Best Social Media category at the 2023 Silver Marketing Awards.