consulting

Championing age isn’t new. But doing so impactfully, authentically and effectively is.

In a space where others struggle, Ageism Is Never In Style is leading the way -trusted, valued & revered.

From our live 250k+ online community, to our vast network spanning across industries, Ageism Is Never In Style is highly integrated, respected, and revered within the age positive movement and space, always at the forefront of developing trends, narrative shifts and audience interests.

We consult directly with businesses, brands and organisations who wish to modernise, future-proof, and evolve, sharing our unrivalled and refreshing understanding, insight, knowledge and expertise.

Whatever stage of the journey you're at, we can get you to where you need to be.

"age-inclusivity is the future; socially,

culturally and commerically.”

founder, Jacynth Bassett

We understand balancing commercial demands and driving revenue, with purpose and cause, can create tension.

We know how to expertly navigate and balance these demands, always deftly connecting the dots with flexibility, agility, creativity, sensitivity and innovation.

The result: driving & delivering positive impact for our clients & partners - culturally and commercially.

connecting the dots

our services

Concept Creation Strategy Campaigns Messaging, Story Telling & Narratives

Brief Writing Education Content Creation

Model & Street Castings Social Media Community Trust & Engagement

Thought Leadership Behaviours, Culture & DEI

Creative Direction Branding End-To-End Production

navigating the new narrative

The future is age-positive and inclusive. But change takes time.

At Ageism Is Never In Style® we understand change doesn’t happen overnight. But equally you can’t afford to be left behind.

The time is now to actively engage with, and be seen at the forefront of, this hugely positive, inspiring movement - in the way that's right for you.

We will work with you at your own strategic and commercial pace, ensuring you expertly, creatively and innovatively navigate this highly complex and burgeoning space that is rich with opportunity - but filled with pitfalls - whilst also ensuring you don't alienate others.

From subtle intelligent messaging, to bold direct narratives; whether you're looking to dip your toe in, want to take it step by step, or are ready to inspire a rallying cry, we will work in tandem with you, your business & commerical needs and ethos.

Ending the Age Of Invisibility Stock Imagery Project

our
future-thinkingclients & collaborators

Deck Dec '24 - Ageism Is Never In Style Latest Deck August 2024 (1).png

client work

The Unmistakeables

Our founder Jacynth provided expert insight and thought leadership on age inclusion and representation for a workshop hosted by strategic consultancy 'The Unmistakeables' for one of their global clients, a leading ride-hailing service.

Wallacea Living

We consulted independent retirement living community Wallacea living to develop their narratives, comms and marketing materials, and to further educate their internal team on the evolving ageing space - one rich with opportunity but filled with pitfalls.

Ambrose Wilson / N Brown

We consulted & partnered with N Brown Group fashion brand Ambrose Wilson to create, develop & host an open casting call for their Summer '24 age-positive campaign 'The Moments' That Make Us'. FIND OUT MORE>

L'Oreal Groupe & 8th Day

We worked with 8th Day for the L'Oreal Groupe on embracing age-inclusivity & beauty narratives around ageing.

Centre For Ageing Better

An editorial-style free stock imagery project to improve representation of 50+ women in the media. Available to download globally for free, to date, the images have had 60k+ downloads and 7+ MILLION views. This was also the launch pad for our global, viral campaign #ILookMyAge (45+ MILLION view) FIND OUT MORE>

Wellbeing of Women

In partnership with women's health charity Wellbeing Of Women, we created an ongoing campaign called 'Strike Out Ageism' to challenge well-known ageist phrases, and attitudes. Groundbreaking and ahead of its time, it has gone onto inspire many other campaigns by brands around the world.

FIND OUT MORE>

testimonials

"Jacynth is a tireless ambassador, and demonstrates passion, creativity, professionalism and maturity in all aspects of her work.

Jacynth’s understanding of the power of social media is a particular strength of the business, and she has harnessed this channel to produce highly impressive results, including winning the Best Social Media category at the 2023 Silver Marketing Awards.