meet jacynth
our founder & ceo

One of Evening Standard's 22 Londoners Changing The World

Exceptional Achievement Award 2025

Silver Marketing Association Awards

Campaigner of the Year 2024 Finalist

One Young World by Inuit Mailchimp

"Anti-Ageist Activist Of The Year "

Advantages Of Age Awards 2023

"Ageism Fighting Trailblazer "

- Global Health Ageing

University of Cambridge

BA (Law) & M.A (cantab)

"As a young woman, [Jacynth] sees life through a unique and refreshing lens. She gets it."

Through her work and vision she’s leading the way through purposeful action to be a visionary, shining a light on ageism while offering a powerful solution."

Catherine O'Connell

Founder Forever Fierce Revolution for Midlife Women

Jacynth Bassett founder of Ageism Is Never In Style

“An extremely influential thought leader whose various campaigns have achieved worldwide coverage,

inspired major brands and changed perceptions of ageing.”

- Judge, Exceptional Achivement Award Silver Market Assocation Awards 2025

Jacynth Bassett is one of the most innovative, influential and sought after thought-leaders, voices and experts in the age-inclusive and longevity sector.

Her strategic vision, business acumen, and creative insight have marked her as a

leading pioneer driving both cultural and commercial change,

and she is widely recognised as a trailblazer

shaping the future of longevity, ageing, age-inclusivity and ageism.

engaging all ages

Jacynth is rare: not only has she been working in this burgeoning space longer than most, she's also younger than most.

She's even the youngest person in our age-inclusive team & advisory network, which spans across 5 decades.

And that is exactly what makes Ageism Is Never In Style® so impactful, special - and successful.

Because being an expert on ageing and ageism isn’t about being a certain age - it’s about expert insight, knowledge, experience, compassion, empathy, and earned wisdom. It’s about listening, learning, and connecting across generations. That’s what gives us our edge.

Age-inclusive & intergenerational to our core, we aren’t tunnel visioned. We don’t view ageing through a single lens; we bring objectivity, authenticity, and connection that resonate across ages and stages of life, never alienating, always uniting.

And we understand that ageing is the one of the only universal experiences that unites us all, and every single person can experience ageism. Yet every life stage also brings light and shade, unique perspectives, challenges, priorities, and passions. Our work embraces and amplifies this full spectrum.

Spearheading everything we do at Ageism Is Never In Style®, Jacynth's bold, intergenerational approach brings fresh perspectives, storytelling, and connection to everything we do.

We 'fly the flag' for older individuals, whilst simultaneously inspiring younger generations to reframe and embrace the privilege of ageing - all whilst recognising the intersections of age with gender, race, class, disability, sexuality, and beyond.

Ageism Is Never In Style® doesn’t just talk about inclusion - we live it, drive it and power it, across generations.

A dynamic presenter and sought-after keynote speaker, Jacynth communicates complex business, cultural and societal issues around ageing, age inclusion, longevity and ageism with clarity, warmth, and impact across international stages, media, panels, podcasts, and more.

key note & public speaking

leading expert consulting

panels, events, & guest appearances

brand partnerships

authoritative

commentary & media interviews

If you are interested in booking Jacynth and/ or engaging her services,
please email:
Partnerships@AgeismIsNeverInStyle.com

Jacynth is available for:

Consultation Working Hours with Jacynth:

Now Open

Looking for targeted insight, fresh ideas, or strategic clarity? Whether you want to pick Jacynth's brain, brainstorm concepts, explore creative directions, or focus on one-to-one business and strategic development, Consultation Working Hours give you direct access to Jacynth’s expertise, innovation, and perspective.

Designed for solopreneurs, individual professionals, non-profits, small organisations, or project teams on a leaner budget, these sessions are built around your needs and support you, to give your work, project, or business an immediate boost.

Each session is virtual online and fully tailored to you – your goals, challenges, and opportunities to deliver actionable, relevant, and inspiring outcomes. You can also add on a pre-meeting debrief to enrich your session, additional time to delve further, and/or follow ups to enhance your outcomes.

If you would like to book an in-person session, please email partnerships@ageismisneverinstyle.com

Request To Book Your Consultation Session

45 Mins Expert Session With Jacynth
45 min
265 British pounds
1.25 Hour Expert Session With Jacynth
1 hr 15 min
430 British pounds

All rates exclude VAT, which will be added where applicable.

testimonials

"I have collaborated with Jacynth on a few strategy projects which have been focused on generational approaches to ageing.

She has been a pleasure to work with, is not only on top of her game in terms of the academics, but also full of tangible real world insights which bring her arguments to life. She is extremely articulate, persuasive and charismatic which also makes her an excellent speaker”

Sam Gomez, Founding Director of 8th Day

jacynth's story

13 years ago, Jacynth was set to become a lawyer. But that all changed in May 2012. She was studying law at Cambridge University, when one night she started thinking about her mum, Marilyn.

Jacynth had started to notice how Marilyn and her peers were increasingly feeling alienated and irrelevant in fashion - and society - largely because of their increasing age.

With that, she was ahead of the curve in identifying a gap and the need to disrupt fashion - and society's - outdated perceptions of age.

Goodbye law. Hello age-inclusive advocacy.

After years of market research, Jacynth first launched The Bias Cut - the first age-inclusive online style boutique - in 2016, bootstrapping with just her minimal savings. 8 years later, The Bias Cut has over 20 labels, thousands of customers across 20+ countries and celebrity fans, and The Bias Cut garnered awards and allocates for how it ‘shrewdly navigated’ [Stylus] the commonly ignored or misrepresented 50+ demographic, and pioneered age-inclusivity.

But Jacynth wanted to do more. So in the summer of 2016, she launched Ageism Is Never In Style® - originally a sister brand of The Bias Cut until 2023 - to further her mission.

Today, Ageism Is Never In Style® is the leading, award-winning business, culture and community platform and change agent for age-inclusion and ending ageism, with a reach of millions; 288k+ followers; and regularly consulting with brands on a global scale.

And Jacynth herself has become one of the most sought-after voices, trailblazers and experts on age inclusivity, ending ageism and championing inclusivity in business, culture and society.

Jacynth Bassett and her mum Marilyn Bassett

advocacy & education

As an award-winning pioneer, Jacynth is a powerful and influential voice in the age-inclusive, longevity and anti-ageism space, using her platform to inspire change for all ages and champion intergenerational connection.

As well as being a highly sought after public speaker on an international level - regularly speaking on both public and private stages - Jacynth offers commentary and insight, supports and contributes to research projects, reports and academia, and gives guest lectures, sharing her insight and unrivalled expertise.

Believing that education is the foundation of change, Jacynth is committed to furthering education around ageing, ageism and age-inclusivity. She is a Governor at a Girl's Day School Trust school; is on the alumnae committee at womens-only college Murray Edwards (formerly New Hall) at the University Of Cambridge; and regularly gives lectures and presentations to students at university, college and school level.