community, connection & influence

viral social media campaigns Ageism Is Never In Style

insights: our global community

300k+

FOLLOWERS

100+ MILLION

CONTENT VIEWS

10+ MILLION

VIEWS (PAST 90 DAYS)

78%

AGED 45+

92%

FEMALE

At Ageism Is Never In Style®, our global community is more than an audience - it’s a movement influencing & shaping culture and commerce.

Specialising in age-positive messaging, midlife+ content, and intergenerational storytelling, our community is built on trust, integrity, and authenticity. And we connect brands and organisations with it through meaningful engagement, and never tokenism.

We partner selectively, working only with those who wish to share our commitment to age inclusivity and positive representation. When we endorse or partner with a brand, our community knows it’s because our values align - and that authenticity drives loyalty, relevance, and real results.

From viral campaigns, to focus groups and listening labs, to grassroots activations, we create opportunities for genuine resonance: co-creating content, amplifying voices, and mobilising audiences to spark both cultural and commercial impact.

Deeply embedded in the age positive sector, we’re at the forefront of current and emerging trends, shifting narratives, and evolving audience interests. Our community includes celebrities, as well as macro, mid, and micro-influencers, alongside an engaged community of 300k+ — particularly women 45+ — ready to share, connect and act.

And as an age-inclusive, intergenerational business ourselves, we are never tunnel visioned, one dimensional, or alienate audiences. We connect them.

That's why our brand partnerships, community activations and social media collaborations don’t just reach people - they move them.

overview of our community services

Influencer marketing and brand partnerships

Introduction to and collaborating with our influencer, content creation, and modelling networks for UGC and brand content and visuals

Live listening labs, focus groups, insights and interviews

Campaign creation and sponsorship

Content creation, competitions, and casting calls

Surveys, polls, interviews and lived experience insight

Community engagement and audience mobilisation

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11%

of over 50s feel brands are actually interested in them

(Research Live)

$15

trillion

the annual spend of women over 50 in the US
(Forbes)

70%

of consumers of ALL ages are more likely to shop with a brand that has

age-inclusive marketing (AARP)

82%

of women over 50 are open to trying a new brand

(AARP)

Regents University Presentation - Jacynth Bassett - 10.04.24 (2).png

Connecting with Community, Delivering Trust & Results

Integrity & authenticity is at the core of Ageism Is Never In Style® .

With our trusted influence, respected authority, and powerful community voice,

our “stamp of approval” carries weight

- building instant credibility for the brands we choose to partner with.

Turning attention into engagement, and engagement into conversion,

we connect you with our engaged community, tap into new markets, and help you recruit, retain, and grow your customer base

- all built on a foundation of trust, influence, and proven conversion.

Examples of ways we can partner with your brand:

Influencer Marketing Campaign & Content Creation Campaign Sponsorship

Community Engagement Competitions Casting Calls Surveys & Polls

Audience & Consumer Insights, Listening Labs, Interviews & Focus Groups

Influencer & Content Creator Network Collaborations Events

PARTNER WITH US NOW

Looking for 40+ models or
content creators?

Your search is over. Born out of demand from brands and our community, our global Content Creator & Modelling Networks connect you directly with our members.

With over 700 global members of mostly women over 40, they range from fresh new faces and nano-creators to professional models and influencers with 100k+ followers.

We offer a full spectrum of services: from initial introductions and talent matching, to casting, co-creating content, and partnering with you every step of the way.

Whether it’s UGC, campaign visuals, affiliate marketing, or long-term ambassadorship, we ensure every collaboration is authentic, inclusive, and strategically aligned with your goals.

Partner with us & our networks

Clients, partners, collaborators
& features

from fortune 500s & multi-national corporations, to established global brands, to challenger and SMEs, to agencies, media platforms and think-tanks, non-profits, charities, establishments and more

partnership & collab examples

Ambrose Wilson / N Brown PLC

Heritage womenswear brand Ambrose Wilson (N Brown PLC) partnered with us for its Summer ‘24 campaign, redefining ageing with authentic storytelling. Working hand-in-hand with their internal brand and creative teams, we partnered on the campaign end-to-end - from leading an age-inclusion marketing workshop and concept creation, to hosting a social media casting (250+ applicants), to the photoshoot, to launch & promotion. Rolled out across digital and print, it had 100k+ views in 7 days, was praised for authentic representation, and boosted awareness, engagement & conversion - so much so it was extended into Christmas ‘24 and beyond.

#ILookMyAge

To launch the 'Ending the Age of Invisibility' stock imagery project with the Centre for Ageing Better, we created #ILookMyAge - a viral UGC campaign celebrating individuality in ageing. It trended for over 3 months, hit 45M+ views, drew thousands of global participants (including celebrities), and won Best Social Media Campaign at the Silver Marketing Association Awards 2024.

FIND OUT MORE >

social paid partnerships, PR

& product placement

We regularly collaborate through social paid partnerships and collaborations with brands across beauty, fashion, lifestyle, femtech and finance and more — e.g. to create original reels & content including intergenerational content with Jacynth and her mum; creating, co-creating or amplifying campaigns & content; product placements; giveaways; and launches, press & event coverage. Partners include Boom! Beauty, Lord & Berry, Better Not Younger, Unpause, Ruby Hammer Beauty, and Daniel Sandler.

#dontfearyour

future

We partnered with AJ Bell Money Matters on a month-long campaign in 2025, empowering women over 40 to feel confident about finance at every age. Featuring exclusive reels, our content creator network, UGC, newsletters, GIFs, polls, and a podcast special, it sparked a 170%+ surge in sign-ups, 361k+ views, 115k+ GIF uses, and national press coverage - proving finance can be empowering, not intimidating.

$hare TV show

We scripted, created, and edited an original reel to amplify fundraising for TV show $hare.

The video hit 110k+ views, generated hundreds of donations, and was boosted by celebrity fans and shares.

Made of More

Our ongoing partnership with science led 40+ skincare brand Made of More spans content creation, social media collaborations, and UGC activations with our Content Creator Network - bringing authentic, relatable stories and product usage to life.

american society on aging

We created bespoke social content to promote and educate audiences around ASA’s 'On Aging' conference—the largest annual ageing conference in the US, drawing thousands of global attendees.

Vogue Business

We partnered with Vogue Business on their Baby Boomer Beauty report, providing expert commentary and leading consumer interviews with our global community. Our insights and input shaped the report’s findings, bringing authentic perspectives to an underrepresented audience, and positioning Vogue Business as a leader in age inclusivity within the global beauty conversation.