community, connection & influence

viral social media campaigns Ageism Is Never In Style

insights: our global community

321k+

FOLLOWERS

110+ MILLION

CONTENT VIEWS

5+ MILLION

VIEWS (PAST 90 DAYS)

80%

AGED 45+

91%

FEMALE

the AGEISM IS NEVER IN STYLE difference

Ageism Is Never In Style isn’t just part of the age positive and healthy, happy longevity conversation - we’ve led it.

For a decade, we have unapologetically driven the global shift in how age is understood, represented and valued.

Today, AINIS is synonymous with credible, modern and culturally relevant age inclusivity and positivity. And at the heart of our influence is a highly engaged global community built on trust, integrity and authenticity.

Specialising in age-positive messaging, midlife+ content and intergenerational storytelling, we understand that meaningful engagement requires far more than surface-level representation or trend-led messaging.

Because, whilst the age and longevity space is rich with opportunity, it is also nuanced and often misunderstood. Success here requires a deep understanding of the audience - and the ability to engage them in ways that feel authentic, intelligent, and genuinely inspiring, without slipping into cliché or tokenism.

This is the AINIS difference.

We don’t just help brands and organisations reach audiences. We help them connect with people in ways that feel credible, resonant and culturally intelligent.

Deeply embedded in the age-positive sector, we are at the forefront of current and emerging trends, shifting narratives and evolving audience interests. This gives us a unique understanding of what matters to our community and wider audiences, what resonates, and how to turn meaningful engagement into cultural and commercial impact.

And our global community includes celebrities, macro, mid and micro-influencers, content creators and an engaged global audience of 320k+, particularly women 45+, ready to share, connect and act.

By aligning with AINIS, your brand gains not just visibility, but endorsement from one of the most credible and influential platforms shaping this movement.

Our collaborations are never transactional, lost in a sea of advertising or built around tokenistic representation. They are value-led, thoughtfully created and rooted in mutual trust.

That discernment matters. Because trust drives loyalty. Credibility creates relevance. And genuine connection delivers impact.

And as an age-inclusive, intergenerational business ourselves, we are never tunnel-visioned or one-dimensional. We don’t engage one generation at the expense of another. We connect them.

That’s why our brand partnerships, community activations and social media collaborations don’t just reach people. They move them.

overview of our community services

From viral campaigns and social media collaborations to focus groups, listening labs, co-created content and grassroots activations, we create opportunities for genuine participation and connection. We amplify voices, mobilise audiences and bring brands and organisations closer to the people they want to understand, engage and serve.

And we partner selectively - partnering with brands and organisations that share our commitment to age inclusivity and positive representation. So when we do partner with a brand, our community knows it is because our values align.

Influencer & creator marketing

brand partnerships

Collaborating with our influencer, content creation, and modelling networks for UGC and brand content and visuals

Live listening labs, focus groups, insights and interviews

Campaign creation and sponsorship

Content creation, competitions, and casting calls

Surveys, polls, interviews and lived experience insight

Community engagement and audience mobilisation

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11%

of over 50s feel brands are actually interested in them

(Research Live)

$15

trillion

the annual spend of women over 50 in the US
(Forbes)

70%

of consumers of ALL ages are more likely to shop with a brand that has

age-inclusive marketing (AARP)

82%

of women over 50 are open to trying a new brand

(AARP)

Regents University Presentation - Jacynth Bassett - 10.04.24 (2).png

Connecting with Community, Delivering Trust & Results

Integrity & authenticity is at the core of Ageism Is Never In Style® .

With our trusted influence, respected authority, and powerful community voice,

our “stamp of approval” carries weight

- building instant credibility for the brands we choose to partner with.

Turning attention into engagement, and engagement into conversion,

we connect you with our engaged community, tap into new markets, and help you recruit, retain, and grow your customer base

- all built on a foundation of trust, influence, and proven conversion.

Examples of ways we can partner with your brand:

Influencer Marketing Campaign & Content Creation Campaign Sponsorship

Community Engagement Competitions Casting Calls Surveys & Polls

Audience & Consumer Insights, Listening Labs, Interviews & Focus Groups

Influencer & Content Creator Network Collaborations Events

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Clients, partners, collaborators
& features

from fortune 500s & multi-national corporations, to established global brands, to challenger and SMEs, to agencies, media platforms and think-tanks, non-profits, charities, establishments and more

Creators, Content & Activations

Looking for 40+ creators and/or models?

Your search is over. Discover our our global Content Creator & Modelling Networks - born out of demand from both brands and our community, as featured in Vogue Business & Fashionista.

How it works:

AINIS is not simply a facilitator, intermediary or route to talent; we are the strategic and creative force behind high-impact, culturally intelligent content, model and creator partnerships

We combine specialist expertise in age inclusivity, midlife+ audiences and intergenerational engagement with creative direction, trusted talent relationships and access to our global community.

Brands work with us directly, and/or we work alongside existing PR, marketing and creative agencies to provide the specialist expertise, cultural intelligence and audience understanding needed to navigate this space with credibility.

Because choosing the right creator and /or model is about far more than their age or audience size.

It requires discernment and deep insight of this space, community and movement, answering the questions:

Who genuinely aligns with your brand?
Who has credibility with the audience you want to reach?
Who can communicate your message without falling into cliché, stereotypes or contradictory messaging?
And how should their content be shaped to deliver against your wider strategic and commercial objectives?

And we turn the answers into effective creative work, identifying the right people, actively shaping and directing every stage, and maintaining strategic alignment throughout.

From uncovering hidden-gem creators and developing them into powerful storytellers, to working with established talent with 200k+ followers, we ensure all outputs are considered, distinctive, authentic and genuinely effective - not formulaic - and deliver results.

Ageism Is Never In Style - Community, Influence & Social Partnerships Q3 2026 (2).png

We offer a complete spectrum of services, from targeted talent matching and casting to fully managed creator campaigns, content co-creation, UGC, affiliate marketing, ambassador programmes and long-term partnerships.

Targeted Talent Outreach

& Casting

Identifying and selecting the right creators and models for your brand, looking beyond the obvious names to find talent - from hidden gems to creators with 200k+ followers, to known names - with genuine audience and values alignment, credibility and potential.

Strategy, Content

Co-Creation,

Creator Direction & Production

Developing the creative approach and messaging, then briefing, scripting, shaping, producing and directing creators and content to ensure every activation feels distinctive, authentic and strategically aligned with your brand, KPIs and commercial objectives.

Campaign & Talent Management & Full

Wrap Around Service

Managing the entire process from outreach and contracting through to content delivery and approvals, alongside UGC, licensing, whitelisting, ambassador, affiliate and long-term creator programmes designed to generate advocacy, community participation and commercial impact.

Amplification, PR & Audience Insights

Through AINIS' social channels and global community, supporting your internal teams or existing PR agency to strengthen storytelling and maximise relevant press visibility, whilst generating qualitative and quantitative insights through surveys, polls, focus groups and audience research.

Partner with us & our networks

partnership & collab examples

Ramble Worldwide

Ramble Worldwide and Ageism Is Never In Style joined forces for a community-led partnership to reposition Ramble as the walking holiday brand for the modern 50-something woman - cool, spirited, and adventurous.

Combining social content, and an exclusive AINIS giveaway with a AINIS x Ramble co-hosted weekend-retreat in the Lake District, AINIS exclusively invited 11 creators from its community, with a combined following of over 1.2 million. The weekend generated hundreds of pieces of content that had a combined 500k views, and the output exceeding the original brief by 204%. The result? Ramble Worldwide had the biggest social traffic and conversions up-boost they've ever experienced.

Ambrose Wilson / N Brown PLC

Heritage womenswear brand Ambrose Wilson (N Brown PLC) partnered with us for its Summer ‘24 campaign, redefining ageing with authentic storytelling. Working hand-in-hand with their internal brand and creative teams, we partnered on the campaign end-to-end - from leading an age-inclusion marketing workshop and concept creation, to hosting a social media casting (250+ applicants), to the photoshoot, to launch & promotion. Rolled out across digital and print, it had 100k+ views in 7 days, was praised for authentic representation, and boosted awareness, engagement & conversion - so much so it was extended into Christmas ‘24 and beyond.

System Nature™

We partnered with ethical cruelty free, science led skincare brand System Nature™ to bring a special exclusive call out to our community to help find Founding Ambassadors to shape the future of the brand - and drive positive change within the skincare industry from within.

The response was phenomenal, bringing credibility, awareness, engagement and driving conversions. And members of our community have been selected to become official Founding Ambassadors, providing ongoing insight, feedback, direction and creating content for the brand.

In one of our community member's own words: "You're doing such a great job working with ethical brands, and giving us women these amazing opportunities. Thank you."

SunLife Insurance

For a creator-led content partnership, Ageism Is Never In Style partnered with financial services brand SunLife to create authentic video content for LifeHub, its member-only platform, and to build brand awareness, engagement and consideration on social media.

The content generated 10x more views than their average, and garnered national press coverge, with the campaign strengthening connections with existing members whilst introducing the brand to new audiences. It’s exceptional success has resulted in ongong developments for an ongoing partnership.

#ILookMyAge

To launch the 'Ending the Age of Invisibility' stock imagery project with the Centre for Ageing Better, we created #ILookMyAge - a viral UGC campaign celebrating individuality in ageing. It trended for over 3 months, hit 45M+ views, drew thousands of global participants (including celebrities), and won Best Social Media Campaign at the Silver Marketing Association Awards 2024.

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social paid partnerships, PR

& product placement

We regularly collaborate through social paid partnerships and collaborations with brands across beauty, fashion, lifestyle, femtech and finance and more — e.g. to create original reels & content including intergenerational content with Jacynth and her mum; creating, co-creating or amplifying campaigns & content; product placements; giveaways; and launches, press & event coverage. Partners include Boom! Beauty, Lord & Berry, Better Not Younger, Unpause, Ruby Hammer Beauty, and Daniel Sandler.

#dontfearyour

future

We partnered with AJ Bell Money Matters on a month-long campaign in 2025, empowering women over 40 to feel confident about finance at every age. Featuring exclusive reels, our content creator network, UGC, newsletters, GIFs, polls, and a podcast special, it sparked a 170%+ surge in sign-ups, 361k+ views, 115k+ GIF uses, and national press coverage - proving finance can be empowering, not intimidating.

$hare TV show

We scripted, created, and edited an original reel to amplify fundraising for TV show $hare.

The video hit 110k+ views, generated hundreds of donations, and was boosted by celebrity fans and shares.

Made of More

Our ongoing partnership with science led 40+ skincare brand Made of More spans content creation, social media collaborations, and UGC activations with our Content Creator Network - bringing authentic, relatable stories and product usage to life.

american society on aging

We created bespoke social content to promote and educate audiences around ASA’s 'On Aging' conference—the largest annual ageing conference in the US, drawing thousands of global attendees.

Vogue Business

We partnered with Vogue Business on their Baby Boomer Beauty report, providing expert commentary and leading consumer interviews with our global community. Our insights and input shaped the report’s findings, bringing authentic perspectives to an underrepresented audience, and positioning Vogue Business as a leader in age inclusivity within the global beauty conversation.