Rooted in Connection
Guided by Insight
Driven by Innovation
®
award-winning
campaigns, media & comms
At Ageism Is Never In Style®, we change and drive the narrative - along with the brands, companies, and organisations we partner with.
We create and deliver bold, inclusive, and commercially effective campaigns & media content that cuts through the noise, shifts perceptions, connects culture with business & commerce - and converts.
Whether we’re launching our own ground-breaking initiatives; co-creating with you; or amplifying your existing messaging and values - every project is designed to inspire, empower, and make a measurable impact.
From global corporations to niche challenger brands & disruptors, we work side-by-side with our partners to align with your goals, engage your audiences, and deliver results. Our approach blends strategic insight with powerful storytelling — and, when necessary, unapologetic disruption — to ensure your message lands, resonates, and converts.
We can handle everything: from insight, focus groups, and concept, to casting and creative direction, to full production and amplification across channels. Or we can plug into your existing teams and agencies to supercharge your campaigns, creative media, content and comms with our expertise in age - inclusion and cultural relevance.
And we use keynote speaking, workshops, presentations and events to deliver thought leadership, further amplify your message, and spark meaningful conversation & change.
"[Ageism Is Never In Style's] innovation, boldness and direct messaging challenge the stereotypes of ageing.
An exciting and ground-breaking campaign that goes way beyond attracting new customers. Genuinely challenging and disrupting stereotypes of ageing and giving a voice to silver ladies!"
Judges, Silver Marketing Association Awards 2023
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Clients, partners, collaborators
& features
from fortune 500s & multi-national corporations, to established global brands, to challenger and SMEs, to agencies, media platforms and think-tanks, non-profits, charities, establishments and more
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Creators, Content & Activations
Looking for 40+ creators and/or models?
Your search is over.
But, as featured in Vogue Business & Fashionista, AINIS is not simply a facilitator, intermediary or route to talent.
Born out of demand from brands and our community, our global Content Creator & Modelling Networks, we are the strategic and creative force behind high-impact, culturally intelligent content, model and creator partnerships
We combine specialist expertise in age inclusivity, midlife+ audiences and intergenerational engagement with creative direction, trusted talent relationships and access to our global community.
Brands work with us directly, and/or we work alongside existing PR, marketing and creative agencies to provide the specialist expertise, cultural intelligence and audience understanding needed to navigate this space with credibility.
Because choosing the right creator and /or model is about far more than their age or audience size.
It requires discernment and deep insight of this space, community and movement, answering the questions:
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Who genuinely aligns with your brand?
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Who has credibility with the audience you want to reach?
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Who can communicate your message without falling into cliché, stereotypes or contradictory messaging?
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And how should their content be shaped to deliver against your wider strategic and commercial objectives?
And we turn the answers into effective creative work, identifying the right people, actively shaping and directing every stage, and maintaining strategic alignment throughout.
From uncovering hidden-gem creators and developing them into powerful storytellers, to working with established talent with 200k+ followers, we ensure all outputs are considered, distinctive, authentic and genuinely effective - not formulaic - and deliver results.
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We offer a complete spectrum of services, from targeted talent matching and casting to fully managed creator campaigns, content co-creation, UGC, affiliate marketing, ambassador programmes and long-term partnerships.
Targeted Talent Outreach & Casting
Identifying and selecting the right creators and models for your brand, looking beyond the obvious names to find talent - from hidden gems to creators with 200k+ followers, to known names - with genuine audience and values alignment, credibility and potential.
Strategy, Content
Co-Creation & Creator Direction
Developing the creative approach and messaging, then briefing, scripting, shaping, producing and directing creators and content to ensure every activation feels distinctive, authentic and strategically aligned with your brand, KPIs and commercial objectives.
Campaign & Talent Management & Full
Wrap Around Service
Managing the entire process from outreach and contracting through to content delivery and approvals, alongside UGC, licensing, whitelisting, ambassador, affiliate and long-term creator programmes designed to generate advocacy, community participation and commercial impact.
Amplification, PR & Audience Insights
Through AINIS' social channels and global community, supporting your internal teams or existing PR agency to strengthen storytelling and maximise relevant press visibility, whilst generating qualitative and quantitative insights through surveys, polls, focus groups and audience research.
campaign & creatives highlights
visuals & videos
from The Bias Cut
Our former sister platform, The Bias Cut - the first age inclusive online fashion boutique founded in 2016 - with all end-to-end production executed in-house, led & directed by our founder & CEO Jacynth
>hover & click to discover more<
accolades & awards
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Call
+(44)203 488 2452
(Mon - Fri,
10am to 6pm BST)
Social
All campaign, creative & media partnerships are bespoke and tailored to your business needs. To receive our partnership pack and find out more about how we can work with you,
please get in touch: