Brought to life by our incredible 288k+ female-led community, our community-led social, digital media campaigns are shifting the way the world sees and values ageing: transforming hearts & minds, and celebrating age positivity, inclusivity & intergenerational connection. 
 

Ongoing and open to EVERYONE to take part, each campaign is inspired and driven by our community, rooted in real stories and lived experiences. That authenticity, diversity, and collective strength is what makes them resonate so powerfully.

From #ILookMyAge (45+ MILLION views), to #AgePlayfully, to Ending The Age Of Invisibility Stock Imagery project, our campaigns are:

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• Viral and award-winning – sparking conversations, education & awareness worldwide and gaining recognition for their creativity and impact

• Groundbreaking – setting new standards for how age is represented across media, fashion, beauty, business and culture

• Transformative – changing perceptions, breaking down stereotypes, and proving that every age and stage of life deserves to be seen and celebrated
   

Together, these campaigns are reshaping culture, inspiring others,  and creating a ripple effect far beyond our own community. They don’t just raise awareness - they are setting and leading change in motion and real time.