#AgePlayfully

Launched in August 2024, #AgePlayfully was our social media campaign love letter to our community.

 

Inspired by their uplifting, age positive content, #AgePlayfully aimed to further unite everyone & amplify the movement through a lighthearted campaign celebrating fun and joy at every age - in whatever form that looks like.

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The inclusive & accessible organic campaign featured a simple participation call to action, and an accompanying original branded gif, inviting everyone to take part through creating their own User Generated Content.

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#AgePlayfully was met with widespread and universal acclaim. It challenged outdated attitudes around ageing,, improve representation and ultimately reminded everyone that you’re never too ‘grown up’ for a bit of fun.

 

The result: it becoming our 4th consecutive viral global social media campaign with MILLIONS of views