Rooted in Connection
Guided by Insight
Driven by Innovation
®
strategic consulting
Longevity and multigenerational societies aren’t a passing trend. As populations age, demographics and wealth shift, and five generations come together in the workplace, we’re witnessing a global transformation reshaping business, culture and society as a whole.
The time is now to step forward, lead and prepare for the future of multigenerational work and longer lives.
Age, longevity and intergenerational strategy are brimming with opportunity - but navigating them successfully requires expertise, investment and care. Organisations must do more than simply bring generations together. They need to navigate generational complexity, challenge age bias and foster genuine age inclusion, moving from multigenerational coexistence to intergenerational cohesion and intelligence.
Don’t just witness the shift. Act on it - with Ageism Is Never In Style® helping you navigate this complex, opportunity-rich landscape with the clarity, confidence and expertise to turn ambition into meaningful impact.
19%
how much investing in intergenerational workforces will increase GDP per capita by in 3 decades
(OECD)
30%
how much age-inclusive companies can outperform their peers by in profitability
(McKinsey)
70%
how much of the global disposable income is controlled by over 50s
(Drucker Institute)
42%
how much teams spanning at least 3 generations are more likely to exceed their performance targets by
(AARP)
lead, transform & future proof
Where others struggle, we lead.
At Ageism Is Never In Style®, we operate at the intersection of business, culture and strategy, helping organisations turn complexity into opportunity and ambition and awareness into action.
We make this evolving landscape accessible, actionable and commercially relevant, focusing on tangible outcomes aligned with your strategic goals.
We don’t just understand the theory. We translate it into strategies that resonate with people, deliver commercial value and create meaningful change.
Combining strategic expertise, commercial acumen and creative vision with robust insight, data, our leading global community and cross-industry network, our holistic consultancy spans strategic advisory, research and insight, training, leadership development, and brand and communications strategy.
Working hand-in-hand with your organisation, leadership, board or team, we help you future-proof your business models, workforces, marketing and consumer strategies for a world of longer lives and increasingly multigenerational workplaces, audiences and societies.
And our clients - from Fortune 500 companies and global corporations to agencies, SMEs and non-profits - are united in their shared a commitment to modernising, future-proofing and leading the shift around ageing, longevity and intergenerational inclusion.
Proof of our unrivalled expertise?
Ageism Is Never In Style® itself have been instrumental in bringing a previously overlooked topic into the mainstream long before it became a global priority.
Today, we’re one of the leading global consultancies in age, longevity and intergenerational strategy, trusted by businesses, media, thought leaders and cultural stakeholders for our expertise, insight and forward-thinking perspective. We understand the challenges and opportunities, as well as the cultural shifts and emerging expectations shaping what comes next.
Being left behind isn’t an option. Wherever you are on your journey, we meet you there. Working at your strategic and commercial pace, we help you navigate this complex, opportunity-rich landscape with confidence, creativity and care - building strategies that move your organisation forward without alienating the stakeholders who matter most.
Clients, partners & collaborators
from fortune 500s & multi-national corporations, to established global brands, to challenger and SMEs, to agencies, media leaders and think-tanks, non-profits, charities, establishments and more
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We understand balancing commercial demands and driving revenue, with purpose and cause, can create tension.
As an award-winning business ourselves, we know how to expertly navigate and balance these demands, always deftly connecting the dots with flexibility, agility, creativity, sensitivity and innovation.
The result: driving & delivering positive impact for our clients & partners - culturally and commercially.
connecting the dots
presentations & workshops
Ageism Is Never In Style® offers highly sought-after expert keynotes, presentations and workshops on
age inclusivity, the longevity opportunity and economy, and intergenerational connection.
All sessions are led by our award-winning founder & CEO Jacynth Bassett, and can be delivered online, hybrid, in person, or off-site - and are always tailored to align with your business' organisation's and/or individual team’s objectives, and to drive measurable engagement and impact.
We can design bespoke sessions tailored to your organisation’s strategic goals, or deliver one of our in-demand workshops listed below:
AGE-INCLUSION
IS FOR ALL
Unlock the transformative power of age inclusivity across your business.
Equip your team to engage all generations effectively, and drive stronger workplace dynamics, customer relationships, and long-term growth.
Key Takeaways:
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Understand why age inclusivity is a business imperative, not just a moral one
-
Learn strategies to reframe ageing as a privilege for positive engagement
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Discover actionable insights from global data and successful campaigns
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Develop tools to embed age-inclusive practices that deliver measurable impact
UNLOCK THE POWER OF INTERGENERATIONAL WORKFORCES
Bridge generational divides to unlock your organisation's full potential - and the future of work.
Build age-diverse teams that innovate and outperform, improve talent retention, enhance collaboration, and capitalise on demographic shifts.
Key Takeaways:
-
Identify and leverage the business case for intergenerational talent, teams and markets
-
Understand the difference between intergenerational and multigenerational approaches
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Develop strategies to overcome age silos and generational conflict
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Harness age-diverse perspectives to boost creativity, engagement, and sustainable growth
AGE INCLUSIVE MARKETING FOR THE LONGEVITY ECONOMY
Transform your marketing to resonate across generations
Discover the power & importance of authentically marketing across age groups to increase brand reach, engagement, loyalty - and revenue
Key Takeaways:
-
Understand longevity economy and learn strategics to successfully tap into it
-
Build a data-driven case for age-inclusive and intergenerational marketing
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Identify and eliminate age stereotypes and biases in marketing
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Learn from real-world successes and failures
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Craft messages and creative strategies that resonate across ages
-
Future-proof marketing strategies for the longevity economy
AGEISM AWARENESS &
UNDERSTANDING AGE BIAS
Understand age bias & ageism in all forms for an inclusive, high-performing workplace and culture
Equip leaders and teams to recognise and prevent age discrimination, reducing legal and repetitional risk (the average compensation awarded in successful age discrimination cases soared by 624% in 2022–23 to 2023–24 in the UK) improving employee engagement & retention, to foster inclusivity & belonging
Key Takeaways:
-
Understand how ageism affects everyone, at every age.
-
Identify subtle and overt forms of age bias in your workplace
-
Explore how ageism intersects with other forms of discrimination
-
Implement strategies to position your organisation as age-friendly and inclusive.
-
Build a culture where all employees can thrive, at every age and stage
AGE INCLUSIVE BRANDING
& COMMUNITY-BUILDING
Embed age inclusivity into your branding and spark an authentic movement
Discover how to authentically integrate age inclusivity into your brand to better connect with midlife, menopause, and older audiences — or resonate meaningfully across ages and generations. And learn how to build a trusted brand presence and create a thriving community that believes in, trusts, and champions your brand.
Key Takeaways:
-
Understand what authentic and consistent age inclusivity looks like - and what it doesn’t
-
Embed inclusivity into brand values, messaging, and culture
-
Design branding to engage midlife, older, and intergenerational audiences authentically
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Design age inclusive social media strategies that drive engagement
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Create, nurture and harness a community that deepens loyalty, engagement and sparks a genuine movement
-
Future-proof your brand by becoming a leader in age-inclusive and longevity branding
NAVIGATING THE AGE &
LONGEVITY SPACE
Confidently align with the evolving age, age inclusivity and longevity landscape
The conversations, developments and sectors around ageing, longevity and age inclusivity are rapidly evolving. Equip leaders and teams to navigate ideologies, narratives, and emerging trends so you can communicate, align and strategise with confidence, consistency, and authenticity - while avoiding contradiction, confusion, or reputational risk.
Key Takeaways:
-
Gain clarity on the diverse ideologies, language, and narratives shaping the age space
-
Understand emerging trends in ageing, intergenerational culture, and inclusivity
-
Identify risks of contradiction or misalignment in your brand messaging
-
Learn how to confidently position your brand / business within the evolving age landscape
-
Develop internal alignment across teams to ensure consistency of strategy, values, comms and branding
client work examples
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L'Oreal Groupe & 8th Day
We worked with 8th Day for the L'Oreal Groupe on understanding, transforming and embracing evolving and new age-inclusivity and beauty narratives around ageing.
Bp
We partnered BP Age Diversity ERG to deliver a series of bite sized learning and a fireside event that was broadcast to over 20 countries. Its global success resulted in it being recognised internally as a case study for D&I best practice, and has led to age ERG new chapters opening globally
Toyota
As part of Toyota Motor Europe’s One Generation ERG Week 2026, we led a pan-european broadcast featuring a keynote and fireside on Age Liberation, designed to offer practical, actionable ways to shift how we think, feel, and act around ageing. The ongoing partnership also includes upcoming bitesized video learning.
KANTAR
We are consulting on and partnering for a global groundbreaking report on the between relationship and impact of AI and multigenerational workshops. With data spanning 6 countries it is due to be published in H2 2026
We co-hosted a hybrid event with LinkedIn's Wisdom ERG on ageism.
Broadcast globally, it combined a keynote with a fireside discussion.
With over 80 attendees,
100% rated the event as ‘very engaging’.
The partnership is continuing with bitesized video learning to be distributed internally.
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Practice Plus Group
We delivered an in-depth presentation and training on ageism and unlocking age inclusion to senior leaders at the UK's largest independent provider of NHS and private health services.
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Area Agency on Aging West Michigan
We presented ageism and age bias training to agencies serving older adults.
100% of respondents agreed they learnt something new and could use the information acquired at the workshop.
The Unmistakeables
We provided expert insight and thought leadership on age inclusion and representation for a workshop hosted by strategic consultancy 'The Unmistakables' for one of their global clients, a leading ride-hailing service.
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PensionBee
We hosted and co-developed PensionBee's team Age Awareness hybrid cross-borders workshop for all their team across their company to attend, in alignment with their company strategy and values.
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Wallacea Living
We consulted independent retirement living community Wallacea living to audit and develop their narratives, comms and marketing materials, and to further educate their internal team on the evolving ageing space.
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Wonderland Comms
We delivered a bespoke workshop on age awareness and inclusive marketing for the Wonderland Comms team (a creative PR agency), equipping them with insights, strategies, and tools for internal & client work.
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Financial Conduct Authority
Invited back by popular demand, we delivered multiple keynote presentations for the FCA’s Age and Women’s Networks on understanding and addressing ageism and fostering an age inclusive workplace and culture.
accolades & awards
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Call
+(44)203 488 2452
(Mon - Fri,
10am to 6pm BST)
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All consultancy partnerships and collaborations are bespoke and tailored to your business needs.
To receive our partnership pack and find out more about how we can work with you,
please get in touch: