strategic consulting
The time is now to step forward, lead, and actively shape the rapidly growing age-inclusivity and longevity movement.
This isn’t a passing trend; with populations ageing, demographics & wealth shifting, and 5 generations now in the workplace (with nearly 50% aged over 50 by 2030), we are undergoing a global shift transforming business, culture, and society.
Don't just witness it. Act on it - with Ageism Is Never In Style® guiding you with clarity, confidence, expertise - and meaningful impact.

lead, transform & future proof
Age-inclusivity, longevity and intergenerational strategy is brimming with opportunity - but full of challenge and pitfalls for those who aren’t prepared, or act without investment, care & expertise.
Where others struggle, we lead. Trusted, revered, and results-driven, we make it easy, accessible and actionable, focusing on tangible outcomes: from driving awareness and engagement, to conversions and deliverables that align with your strategic goals.
Working hand-in-hand with your organisation, board, team, ERG, or consumers, we help you penetrate and navigate this space confidently, delivering measurable results, long-term impact, and real ROI.
Our clients - from Fortune 500s and global corporations to agencies, SMEs, and non-profits - are aligned in modernising, future-proofing, and leading the global shift around ageing and longevity. With a bold, inclusive, and refreshingly intergenerational ethos, we combine strategic expertise, commercial acumen, and creative vision, supported by insight, data, and our leading global community and vast cross-industry network.
Proof of our unrivalled expertise?
Ageism Is Never In Style® itself is a global, award-winning business and community that began as a grassroots organisation, and turned a previously overlooked topic into a viral movement long before it became mainstream. And, in doing so, we’ve become revered as one of the leading trailblazers and thought-leaders in the space.
Our secret? A uniquely fresh, intergenerational approach. We are age-inclusive to our core, with a team and advisory network spanning five decades.
Change takes time — but being left behind isn’t an option. Wherever you are on your journey, we will get you where you need to be. Working at your strategic and commercial pace, we ensure you navigate this complex, opportunity-rich space creatively, innovatively, and without alienating key stakeholders
We understand balancing commercial demands and driving revenue, with purpose and cause, can create tension.
As an award-winning business ourselves, we know how to expertly navigate and balance these demands, always deftly connecting the dots with flexibility, agility, creativity, sensitivity and innovation.
The result: driving & delivering positive impact for our clients & partners - culturally and commercially.

connecting the dots

Clients, partners & collaborators
from fortune 500s & multi-national corporations, to established global brands, to challenger and SMEs, to agencies, media leaders and think-tanks, non-profits, charities, establishments and more




































presentations & workshops
Ageism Is Never In Style® offers highly sought-after expert keynotes, presentations and workshops on
age inclusivity, the longevity opportunity and economy, and intergenerational connection.
All sessions are led by our award-winning founder & CEO Jacynth Bassett, and can be delivered online, hybrid, in person, or off-site - and are always tailored to align with your business' organisation's and/or individual team’s objectives, and to drive measurable engagement and impact.
We can design bespoke sessions tailored to your organisation’s strategic goals, or deliver one of our in-demand workshops listed below:
AGE-INCLUSION
IS FOR ALL
Unlock the transformative power of age inclusivity across your business.
Equip your team to engage all generations effectively, and drive stronger workplace dynamics, customer relationships, and long-term growth.
Key Takeaways:
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Understand why age inclusivity is a business imperative, not just a moral one
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Learn strategies to reframe ageing as a privilege for positive engagement
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Discover actionable insights from global data and successful campaigns
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Develop tools to embed age-inclusive practices that deliver measurable impact
UNLOCK THE POWER OF INTERGENERATIONAL WORKFORCES
Bridge generational divides to unlock your organisation's full potential - and the future of work.
Build age-diverse teams that innovate and outperform, improve talent retention, enhance collaboration, and capitalise on demographic shifts.
Key Takeaways:
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Identify and leverage the business case for intergenerational talent, teams and markets
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Understand the difference between intergenerational and multigenerational approaches
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Develop strategies to overcome age silos and generational conflict
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Harness age-diverse perspectives to boost creativity, engagement, and sustainable growth
AGE INCLUSIVE MARKETING FOR THE LONGEVITY ECONOMY
Transform your marketing to resonate across generations
Discover the power & importance of authentically marketing across age groups to increase brand reach, engagement, loyalty - and revenue
Key Takeaways:
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Understand longevity economy and learn strategics to successfully tap into it
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Build a data-driven case for age-inclusive and intergenerational marketing
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Identify and eliminate age stereotypes and biases in marketing
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Learn from real-world successes and failures
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Craft messages and creative strategies that resonate across ages
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Future-proof marketing strategies for the longevity economy
AGEISM AWARENESS &
UNDERSTANDING AGE BIAS
Understand age bias & ageism in all forms for an inclusive, high-performing workplace and culture
Equip leaders and teams to recognise and prevent age discrimination, reducing legal and repetitional risk (the average compensation awarded in successful age discrimination cases soared by 624% in 2022–23 to 2023–24 in the UK) improving employee engagement & retention, to foster inclusivity & belonging
Key Takeaways:
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Understand how ageism affects everyone, at every age.
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Identify subtle and overt forms of age bias in your workplace
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Explore how ageism intersects with other forms of discrimination
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Implement strategies to position your organisation as age-friendly and inclusive.
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Build a culture where all employees can thrive, at every age and stage
AGE INCLUSIVE BRANDING
& COMMUNITY-BUILDING
Embed age inclusivity into your branding and spark an authentic movement
Discover how to authentically integrate age inclusivity into your brand to better connect with midlife, menopause, and older audiences — or resonate meaningfully across ages and generations. And learn how to build a trusted brand presence and create a thriving community that believes in, trusts, and champions your brand.
Key Takeaways:
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Understand what authentic and consistent age inclusivity looks like - and what it doesn’t
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Embed inclusivity into brand values, messaging, and culture
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Design branding to engage midlife, older, and intergenerational audiences authentically
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Design age inclusive social media strategies that drive engagement
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Create, nurture and harness a community that deepens loyalty, engagement and sparks a genuine movement
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Future-proof your brand by becoming a leader in age-inclusive and longevity branding
NAVIGATING THE AGE &
LONGEVITY SPACE
Confidently align with the evolving age, age inclusivity and longevity landscape
The conversations, developments and sectors around ageing, longevity and age inclusivity are rapidly evolving. Equip leaders and teams to navigate ideologies, narratives, and emerging trends so you can communicate, align and strategise with confidence, consistency, and authenticity - while avoiding contradiction, confusion, or reputational risk.
Key Takeaways:
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Gain clarity on the diverse ideologies, language, and narratives shaping the age space
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Understand emerging trends in ageing, intergenerational culture, and inclusivity
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Identify risks of contradiction or misalignment in your brand messaging
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Learn how to confidently position your brand / business within the evolving age landscape
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Develop internal alignment across teams to ensure consistency of strategy, values, comms and branding
client work examples
accolades & awards
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Call
+(44)203 488 2452
(Mon - Fri,
10am to 6pm BST)
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All consultancy partnerships and collaborations are bespoke and tailored to your business needs.
To receive our partnership pack and find out more about how we can work with you,
please get in touch: