top of page

strategic consulting

The time is now to step forward, lead, and actively shape the rapidly growing age-inclusivity and longevity movement.

 

This isn’t a passing trend; with populations ageing, demographics & wealth shifting, and 5 generations now in the workplace (with nearly 50% aged over 50 by 2030), we are undergoing a global shift transforming business, culture, and society.

 

Don't just witness it. Act on it - with Ageism Is Never In Style® guiding you with clarity, confidence, expertise - and meaningful impact. 

Ageism Is Never In Style Navigating The New Narrative

lead, transform & future proof 

Age-inclusivity, longevity and intergenerational strategy is brimming with opportunity - but full of challenge and pitfalls for those who aren’t prepared, or act without investment, care & expertise. 
 

Where others struggle, we lead. Trusted, revered, and results-driven, we make it easy, accessible and actionable, focusing on tangible outcomes: from driving awareness and engagement, to conversions and deliverables that align with your strategic goals.

 

Working hand-in-hand with your organisation, board, team, ERG, or consumers, we help you penetrate and navigate this space confidently, delivering measurable results, long-term impact, and real ROI.

Our clients - from Fortune 500s and global corporations to agencies, SMEs, and non-profits - are aligned in modernising, future-proofing, and leading the global shift around ageing and longevity. With a bold, inclusive, and refreshingly intergenerational ethos, we combine strategic expertise, commercial acumen, and creative vision, supported by insight, data, and our leading global community and vast cross-industry network.

Proof of our unrivalled expertise?

Ageism Is Never In Style® itself is a global, award-winning business and community that began as a grassroots organisation, and turned a previously overlooked topic into a viral movement long before it became mainstream. And, in doing so, we’ve become revered as one of the leading trailblazers and thought-leaders in the space.

Our secret? A uniquely fresh, intergenerational approach. We are age-inclusive to our core, with a team and advisory network spanning five decades.

Change takes time — but being left behind isn’t an option. Wherever you are on your journey, we will get you where you need to be. Working at your strategic and commercial pace, we ensure you navigate this complex, opportunity-rich space creatively, innovatively, and without alienating key stakeholders

our services

talent &/or market insight & strategy   thought leadership

ERGs, Culture & Belonging, D&I strategies, events & engagement

keynotes, presentations & workshops  social & comms audits bitesized learning

age-inclusivity, intergenerational & age bias training, education & learning 

We understand balancing commercial demands and driving revenue, with purpose and cause, can create tension.

 

As an award-winning business ourselves, we know how to expertly navigate and balance these demands, always deftly connecting the dots with flexibility, agility, creativity, sensitivity and innovation.

The result: driving & delivering positive impact for our clients & partners - culturally and commercially.

_Ageism Is Never In Style connecting the dots between culture and corporate

connecting the dots

ageism is never in style strategic consultancy.png

Clients, partners & collaborators

from fortune 500s & multi-national corporations, to established global brands, to challenger and SMEs, to agencies, media leaders and think-tanks, non-profits, charities, establishments and more 

loreal_group-logo_brandlogos.net_i87hl.png
BP-Logo.png
logo (1).png
Nbrownlogo.png
weber_w_logotype_rgb_black.png
University_of_Cambridge-Logo.wine.png
BB_New_Logo_1515x515@2x.webp
images (4).png
images (3).png
MADE_OF_MORE_Logo (1).webp
Screenshot 2025-08-19 at 16.07.36.png
21d9a6b1-14ce-4fa6-a1c6-ee5d0fe80329-95e1d4bea84a666ba505fc76a5ca8d6a.png
Wallacea_Logo_f0f38bd4e9.png
753286_613aba229ddb436d83eb1fdcfd08605e~
logo-1200-1200.gif
6b4d0ec7-9471-4506-a15f-382e33ef33e3_edi
YEARS_OF_WATERCOLOUR.webp
images (8).png
rubyh.jpg
southbank-centre.png
bcuk-2024.png
images (11).png
images (9).png
516-5167369_cannes-lions-cannes-lions-logo-png.png
PensionBee_Logo_2020_ngs1by (1).png
Financial_Conduct_Authority_logo.svg.png
UKRI-Logo_Horiz-RGB.png
ASA_transparent.png
Linkedin-Logo-2011.png
Regents-University-London (1).jpg
main-horizontal-colour-RGB.png
images (10).png
festival-logo-W.png
images (6).png
ageing-better-logo-1200x800.jpg
Logo WFGM2023_edited.png

presentations & workshops

Ageism Is Never In Style® offers highly sought-after expert keynotes, presentations and workshops on

age inclusivity, the longevity opportunity and economy, and intergenerational connection.

All sessions are led by our award-winning founder & CEO Jacynth Bassett, and can be delivered online, hybrid, in person, or off-site - and are always tailored to align with your business' organisation's and/or individual team’s objectives, and to drive measurable engagement and impact.

 

We can design bespoke sessions tailored to your organisation’s strategic goals, or deliver one of our in-demand workshops listed below:

AGE-INCLUSION
IS FOR ALL 

Unlock the transformative power of age inclusivity across your business.

Equip your team to engage all generations effectively,  and drive stronger workplace dynamics, customer relationships, and long-term growth.

Key Takeaways:

  • Understand why age inclusivity is a business imperative, not just a moral one

  • Learn strategies to reframe ageing as a privilege for positive engagement

  • Discover actionable insights from global data and successful campaigns

  • Develop tools to embed age-inclusive practices that deliver measurable impact

UNLOCK THE POWER OF INTERGENERATIONAL WORKFORCES

Bridge generational divides to unlock your organisation's full potential - and the future of work. 

Build age-diverse teams that innovate and outperform, improve talent retention, enhance collaboration, and capitalise on demographic shifts.

Key Takeaways:

  • Identify and leverage the business case for intergenerational talent, teams and markets 

  • Understand the difference between intergenerational and multigenerational approaches

  • Develop strategies to overcome age silos and generational conflict

  • Harness age-diverse perspectives to boost creativity, engagement, and sustainable growth

AGE INCLUSIVE MARKETING FOR THE LONGEVITY ECONOMY

Transform your marketing to resonate across generations 

Discover the power & importance of authentically marketing across age groups to increase brand reach, engagement, loyalty - and revenue 

Key Takeaways:

  • Understand longevity economy and learn strategics to successfully tap into it

  • Build a data-driven case for age-inclusive and intergenerational marketing 

  • Identify and eliminate age stereotypes and biases in marketing

  • Learn from real-world successes and failures

  • Craft messages and creative strategies that resonate across ages 

  • Future-proof marketing strategies for the longevity economy 

AGEISM AWARENESS &

UNDERSTANDING AGE BIAS 

Understand age bias & ageism in all forms for an inclusive, high-performing workplace and culture

Equip leaders and teams to recognise and prevent age discrimination, reducing legal and repetitional risk (the average compensation awarded in successful age discrimination cases soared by 624% in 2022–23 to 2023–24 in the UK) improving employee engagement & retention, to foster inclusivity & belonging

Key Takeaways:

  • Understand how ageism affects everyone, at every age.

  • Identify subtle and overt forms of age bias in your workplace

  • Explore how ageism intersects with other forms of discrimination

  • Implement strategies to position your organisation as age-friendly and inclusive.

  • Build a culture where all employees can thrive, at every age and stage

AGE INCLUSIVE BRANDING
& COMMUNITY-BUILDING

Embed age inclusivity into your branding and spark an authentic movement

Discover how to authentically integrate age inclusivity into your brand to better connect with midlife, menopause, and older audiences — or resonate meaningfully across ages and generations. And learn how to build a trusted brand presence and create a thriving community that believes in, trusts, and champions your brand.

Key Takeaways:

  • Understand what authentic and consistent age inclusivity looks like - and what it doesn’t

  • Embed inclusivity into brand values, messaging, and culture

  • Design branding to engage midlife, older, and intergenerational audiences authentically

  • Design age inclusive social media strategies that drive engagement

  • Create, nurture and harness a community that deepens loyalty, engagement and sparks a genuine movement 

  • Future-proof your brand by becoming a leader in age-inclusive and longevity branding

NAVIGATING THE AGE &
LONGEVITY SPACE 

 

Confidently align with the evolving age, age inclusivity and longevity landscape

The conversations, developments and sectors around ageing, longevity and age inclusivity are rapidly evolving. Equip leaders and teams to navigate ideologies, narratives, and emerging trends so you can communicate, align and strategise with confidence, consistency, and authenticity - while avoiding contradiction, confusion, or reputational risk.

Key Takeaways:

  • Gain clarity on the diverse ideologies, language, and narratives shaping the age space

  • Understand emerging trends in ageing, intergenerational culture, and inclusivity

  • Identify risks of contradiction or misalignment in your brand messaging

  • Learn how to confidently position your brand / business within the evolving age landscape

  • Develop internal alignment across teams to ensure consistency of strategy, values, comms and branding

client work examples

testimonials 

"I have collaborated with Jacynth on a few strategy projects which have been focused on generational approaches to ageing.
She has been a pleasure to work with, is not only on top of her game in terms of the academics, but also full of tangible real world insights which bring her arguments to life. She is extremely articulate, persuasive and charismatic which also makes her an excellent speaker”

Sam Gomez, Founding Director of 8th Day 

accolades & awards

University Of Cambridge Institute For Sustainability for Ageism Is Never In Style
 Ageism Is Never In Style Best Social Media Campaign 2023
 Ageism Is Never In Style Advantages of Age Anti Activist Of The year Awad
Ageism Is Never In Style Diversity And Inclusion Award Drapers

Email 

Call 

+(44)203 488 2452

(Mon - Fri,

10am to 6pm BST)

Social

  • Instagram
  • LinkedIn
  • TikTok
  • Facebook
  • substack-vqr21ymrh8qc5uspndxk9
All consultancy partnerships and collaborations are bespoke and tailored to your business needs.
To receive our partnership pack and find out more about how we can work with you,
please get in touch:
bottom of page