AGEISM IS NEVER IN STYLE IS DELIGHTED TO ANNOUNCE ITS NEW CAMPAIGN PARTNERSHIP WITH BRITISH WOMENSWEAR BRAND AMBROSE WILSON, PART OF THE N BROWN GROUP
“You’re a lot of things, not just an age. And Ambrose Wilson want to celebrate that. They want to show what a truly well-lived life looks like. Beautiful.
To help drive the age-positive narrative of the campaign, Ambrose Wilson have partnered with Ageism Is Never In Style, the award-winning consultancy, campaign & community for ageism, positive ageing and age-inclusivity.
It’s about time older women were authentically themselves. This is where The Moments that Make us campaign comes in, celebrating age in moments (not just numbers).” - Ambrose Wilson
The Fab 5
From over 250 amazing applicants from an open casting call hosted by Ageism Is Never In Style, five inspiring ladies became the finalists for a photoshoot with Ambrose Wilson to celebrate their individuality, personal stories, and becoming a model in their 60s.
The 5 amazing ladies wowed us through the casting process, where there were tears and laughter but most of all a genuine zest for enjoying life, embracing ageing, and new opportunities.
“We are incredibly excited and delighted to be partnering with Ambrose Wilson for this age-positive campaign.
Representation matters – it affects how we see ourselves, and how the world sees us. And whilst age inclusivity in fashion is slowly increasing; authentic, non-tokenistic and diverse age
representation is still scarce.
Women of all ages deserve to be authentically understood, valued and seen. So we are proud to have partnered with Ambrose Wilson to create a campaign that truly celebrates the privilege, individuality and beauty of ageing, shining a spotlight on 5 incredible women and celebrating them in all their magnificent glory.”
Jacynth Bassett - Founder of Ageism Is Never In Style
Instrumental in developing the campaign from start to finish - from concept, to casting, to execution and delivery - our founder and ‘Anti-Ageist Activist of 2023’ Jacynth Bassett can also be seen in some of the photos
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