AI and Longevity:
Intelligence For AI Adoption In A Multigenerational Workforce

Global report by Kantar in partnership with
Ageism Is Never In Style

Artificial intelligence has entered a world of work already undergoing profound transformation.

People are living longer. Working lives are extending. Careers are becoming increasingly non-linear. And organisations are bringing together more generations, across more varied career stages, for longer periods of time.

At the same time, AI is transforming how work is accessed, performed, evaluated and distributed - influencing not only what people do, but who gets opportunities to develop, how contribution is recognised, where responsibility sits and how careers evolve.

These two forces are often considered separately. And within discussions about AI, people can be reduced to simplistic generational categories - from assumptions about who is “AI-native” to perceptions of who may be resistant or at risk.

The reality is far more complex. Their dynamics are deeply interconnected, with AI and longevity reshaping everyday working life in tandem.

This new global report from Kantar, in partnership with Ageism Is Never In Style®, explores this symbiotic relationship, bringing nuance and expertise to help organisations understand and navigate the conditions in which people and multigenerational organisations can thrive alongside AI - and turn the intersection of AI, longevity and intergenerational intelligence into a source of innovation and competitive advantage.

AI & Longevity – Intelligence for AI Adoption in a Multigenerational Workforce - Kantar x

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About the co-authors

ACCESS AND DOWNLOAD THE REPORT:

Kantar is the world’s leading data-driven consultancy for brand growth, providing trusted intelligence that combines decades of human understanding, proprietary validated IP, global expertise and AI-native platforms to turn complex signals into confident decisions and long-term growth strategies.

No Limits is Kantar’s global Employee Resource Group dedicated to advancing age-inclusive and intergenerational thinking. It works to ensure that extended careers, and multi-generational workforces are understood not as challenges to manage, but as strategic assets to unlock. The ERG supports Kantar in shaping ways of working that recognise the value of experience, adaptability, and lifelong learning at every career stage.

Ageism Is Never In Style® (AINIS) is one of the world’s leading consultancies and platforms focused on ageing, intergenerational dynamics and longevity intelligence.

Founded in 2016 by Jacynth Bassett, one of the most distinctive and influential voices shaping the ageing, intergenerational and longevity agenda, AINIS operates at the intersection of business, culture and strategy.

It enables organisations to future-proof their business models, workforces, marketing and customer strategies for the realities of longer lives, extended careers and increasingly multigenerational societies. And it helps organisations foster age inclusion, embed intergenerational intelligence across their business and translate these into meaningful, lasting impact and competitive advantage.

Beyond the report

The report provides a global lens. The deeper picture is even more granular.

Beyond the report, Kantar and Ageism Is Never In Style® can provide further insights, data and expert analysis across individual countries, demographic and workforce groups, and AI relationship profiles, enabling organisations to explore what these dynamics mean in their own contexts.

Together, this work provides a stronger basis for organisations to understand the shifts underway, anticipate where tensions and opportunities may emerge, and shape the strategies, cultures and systems needed for longer, more intergenerational working lives.

The future of work is not about AI alone. It is about how we design work around longer lives — and how intelligently we navigate the relationship between technology, people and generations.

For more detailed insights, data, expertise, intelligence and consultancy to support your organisation navigate these dynamics, please email Partnerships@AgeismIsNeverInStyle

and/or Endri.Basha@kantar.com