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Writer's pictureJacynth Bassett

Is a woman ever the ‘right age?’ And why must companies embrace an intergenerational approach?



Earlier this week our founder & CEO Jacynth Bassett stopped by Paris, France, where she spoke at the prestigious global Women's Forum for the Economy & Society conference, and had the pleasure of being interviewed on international tv show The 51% on FRANCE 24 - a brilliant program presented and created by senior renowned journalist Annette Young dedicated to women reshaping the world. 


On the show, Jacynth & Annette discussed:


👉The importance of understanding gendered ageism (the intersectionality between ageism and sexism) and how it affects women of ALL ages 


👉HOW and WHY companies & organisations need to internally address ageism, champion an age-inclusivity, and foster an intergenerational culture and workforce


👉The global viral social media campaign phenomenon that was hashtag#ILookMyAge (45+ MILLION views) which we created & launched last year to champion and celebrate diversity authentic age representation 


👉Jacynth’s personal inspiration behind starting Ageism Is Never In Style®


And much more... 





Available to watch and catch up online, head to this link to watch the full episode:  https://www.france24.com/en/tv-shows/the-51/20241025-gis%C3%A8le-pelicot-takes-the-stand-at-mass-rape-trial

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