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#ILookMyAge Wins Best Social Media Campaign




We are absolutely delighted to have won Best Social Media Campaign at the Silver Marketing Awards 2024 for our global viral campaign #ILookMyAge, marking our second consecutive year of winning this prestigious award!





#ILookMyAge was - and continues to be - a result of years of love, passion and unapologetic resolute commitment to challenging ageist stereotypes, demanding all ages be rightfully seen and valued, and proving the importance and need for accurate, diverse age representation.


And, critically, it wouldn’t have been possible without the support, engagement and participation of our incredible community. So we are honoured to accept this award on behalf of all of the community, and share it with each and every person who supported, engaged with and participated in the campaign.


Awards and accolades are always hugely appreciated and cherished, but ultimately true success lies in driving and influencing lasting, positive change. With over 45+ MILLION views, and thousands of you taking part, TOGETHER we commanded attention, and proved a vital point to brands and businesses alike: midlife and older women are worthy and crucial audiences that deserve to be authentically represented. And we love that it resulted in so many of women going viral and becoming influencers and content creators in your own right.


United, we have ensured #ILookMyAge is a true movement with sustainability & longevity that continues to spread awareness. And, as it continues to inspire other initiatives, we remain committed to fighting against ageism….This is just the start!


Thank you so much Silver Marketing Association and to all the judges for this honour.


Judges comments:

“A very clever and original campaign” 


“This campaign became a global, viral phenomenon that reached millions across the globe. The initial plan was to run the campaign for 1 month, but people still regularly participate to this day, making it a true movement with sustainability & longevity that continues to spread awareness” 


“The campaign has undoubtedly had a huge impact on raising awareness of ageist stereotyping and demonstrating that midlife and older women are worthy and crucial audiences that deserve to be authentically represented; they can be successfully marketed to on ‘trendier’ social media platforms Instagram and Tiktok; and they can go viral” 



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